When you live in your home, personalization is the goal.  Family photos, heirlooms, souvenirs from vacations, etc.  But when it comes to selling a home, "depersonalization" is key!  Taking your identity out of the house can help it sell faster AND for more profit!  All of our personal "stuff" can be a major distraction to potential Buyers.  The goal is to make your home as marketable as possible--to make it feel like your house could be their new home.

Take a look at this clip to find out more about why depersonalization matters and what it could mean for you.